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TARGETING THE ENTHUSIAST
This Month: Processors, chipsets, motherboards, graphics, and memory. These are the five key elements of enthusiast desktop systems, the one bright niche in a field filled with generic, lowest common denominator configs. Enthusiast systems have the flare and performance that can drive higher margins. Unfortunately, most enthusiast sales don't go to system builders, but sales to people who aspire to be enthusiasts do. Learn how to optimize these five components and you can tap into the ripe, lucrative mainstream enthusiast category. |
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AMD's Multi-Processor Advantage
This Month:
Forget the Barcelona vs. Penryn debate. AMD's architecture shows its finest colors in multi-processor configs. We dig into the whats and hows behind why you should be pitching Opteron at your most performance-driven clients.
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Easy Upsell
This month: Altec Lansing FX5051 5.1-Channel Surround Sound System, OCZ Technology 64GB SATA II 2.5” SSD, Shuttle SX48P2 E XPC Small Form Factor Chassis, Enermax PRO82+ 525 Power Supply, Logitech MX Revolution Laser Mouse, and more. |
VAR SHOWCASE
This month: M-Audio Fast Track Ultra USB 2.0 Audio Interface, Super Talent T667RB4G4S 4GB Registered DDR2 Server Memory, Trend Micro Worry-Free Business Security Advanced, Intel RAID Controller SRCSASPH16I, Promise VTrak E310s SAS/SATA
Storage System, and more. |
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Wield Power Wisely
This Month: High-end desktop systems continue to push the bounds of power supply capacities, but at last there's a lot more to these components than just wattage. Whether you're targeting enthusiasts or power savers, learn about the PSU variables that matter now. |
It’s Not Easy Going Green
This Month:
We keep pushing "green," thinking that buyers care about saving watts. Some do, some don't. The green theme is worthy; no question there. But maybe you need to frame the theme into terms more people will appreciate.
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